Company News, New Products

Maybelline Taps Influencers for NYFW Promotion

New products and special social media tie-ins involved.

Maybelline New York is partnering with beauty influencers, Desi Perkins (@desiperkins) and Katy DeGroot (@katy) during New York Fashion Week Fall/Winter 2018. Desi and Katy will attend a number of events and designer shows, serving as the brand's ambassadors for NYFW.   During the week, the beauty duo and real-life best friends will host the brands first-ever live Influencer Master Class at Samsung 837 in New York City, and will unveil a curated, Limited Edition Maybelline New York Makeup...

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